Government to Business

Podcast episode 8: Interview with the Netherland’s Laurens den Ouden & Wouter Nieuwenhuis

August 27, 2018

When trying to grow business in your jurisdiction, how do you balance an international English speaking audience with locals?

In this interview with Wouter Nieuwenhuis and Laurens den Ouden we explore how the Netherlands is doing this exceptionally well with its one stop shops for business in English and Dutch ( and respectively.)

We discuss:

  • How building momentum with “founding fathers” - champion agencies - and building examples of success can help overcome internal obstacles within government
  • What other EU governments can learn from the Dutch experience and segmenting the business audience - both inside and outside your country - and what to correspondingly deliver and
  • The importance of regular high speed Agile improvements and developments to your government portal

For shownotes, transcript and more info visit

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